Today, consumers can get almost all of the information online before they ever meet a salesperson, so they don’t need to be sold. Consumers will go out of their way to avoid salespeople if they have the option. However, these consumers still need to be advised and informed by a professional on many aspects of the real estate process. They do not need to be sold to anymore. We can access endless amounts of neighborhood forums, agent reviews, property listings and market statistics online. For this reason, utilizing new technology to creatively market the best assets of a property online have never been more important. Properties that are marketed to their highest potential typically sell for higher prices.
First impressions are everything in marketing. Photographs draw people in or will turn people away; either way they are the potential buyer's first look at your house. If the photos are bad, home buyers won't be interested in seeing it in person. Professional photographs can be used online, featured on the company website, on a personal website, on a multitude of internet platforms and utilized in social media, as well as in brochures, fliers, blogs, postcards and a variety of print advertising, marketing, branding and more. Bottom line, we always start with professional photography for every listing.
A well-presented online campaign is key to reaching the masses, so we are always sure that what we put out on the internet is not only beautiful, but intrigues and interests the audience so that they linger a little longer, share the information, or message and visit again. The National Association of Realtors has reported that 87% of all home buyers begin their search online. We make sure your home is listed on several websites- TheCarltonCompany.com, Realtor.com, Homes.com, ListHub, ReColorado.com, Trulia.com & Zillow.com to name a few.
Even in the high-tech world we live in today, print marketing is alive and well and a vital component to real estate marketing campaigns. We utilize the professional photos of your home to create attractive brochures to place on your for sale sign to reach the drive by market and those who aren't using the internet for their home search. We also utilize print ads in our office windows to catch the walk-by traffic in Olde Town Arvada.
As the listing agent, our job is to get as much showing traffic to the property as possible in order to try and create a buying frenzy and sell for top dollar. Nothing sells a house like being there in person. Generally, the more visits a house gets, the faster it will sell. We need to expose our listings to the widest possible audience and an open house will get that done quickly and efficiently. We hand every potential buyer that walks in the door a brochure chalk full of information about your house, the area and the professional photos from #1. Even if it's just one of the neighbors being nosy, you never know if they have a friend or family member looking to move to the area. We take care of all aspects of the open house for you and we will walk you through how to prep your home for an open house.
Not every home is suitable for an open house based on location and other factors; if your home is near a high traffic area that is in demand- chances are you're a good candidate.
What else will tell people that your house is on the market other than a big 'For Sale' sign in the yard? Not much. We consistently receive sign calls from people who have driven by and saw the sign in the yard and continue to receive those calls until the sign goes down. It is important to keep in mind that some HOAs do not allow a sign in the yard- for those cases we can place a sign in a front window instead.